Anderson 100 releases brand new music video for ‘House Rules’
“Definitely an artist with so much promise. When I heard this the first time I wheeled it up three times in a row…this is HUGE” – Kenny Allstar (BBC Radio 1Xtra)
Following the buzz of support since dropping the audio of his latest street anthem ‘House Rules’, Anderson 100 releases the story-led visuals exclusively with Mixtape Madness.
Taking it to the boardroom, Anderson 100 outlines the code of the street and his own ‘House Rules’ to live by as he breaks things down in a directors meeting with his team. Seeing the shots flit between his confident acting role and an impressive performance of the bars, the record itself takes on a darker tone and steps into the deeper Trap world with the skittering 808’s and orchestral synths. Switching up his flow from his melodic, quick-fire style, Anderson 100 takes it to a deconstructed, punchline heavy account of stark realities, away from the flossier bars he’s previously exhibited.
Staying true to the promising reaction of recent smash ‘Luther’, the Brum rapper is on a sharp upward trajectory and has been peppering YouTube over the last 2 years with a series of videos including ‘Facts’ and ‘Luther’, plus freestyles including ‘Hit Em Up’, seeing him confidently weave an unquestionably oppulent tapestry of song-writing, lyricism, wordplay and melody.
Backed by hometown label Dudley Road Records, which was formed by Daniel Sturridge, the two forces have connected and are quickly earning their stripes as an exciting independent label for impressive new talent.
Surrounded by some of the best barrers in the country, Anderson 100 steps out of Brum with fierce determination and commitment to ramp with the very best, bringing with him an exceptional ability of channelling his experiences and emotions into statement records.