elrow Announces Final Line up for Winter Edition in New York
Following their successful North American return in July 2021 with their sold-out 10-hour extravaganza, among the first large scale events back in NYC, today international party purveyor elrow announces it will be closing out the year with its most in-demand sci-fi pop culture-themed winter festival RowsAttacks! elrow’s final blow-out of the year will bring Ibiza to New York with an interplanetary post-apocalyptic invasion taking over two stages at Avant Gardner in Brooklyn, NY on December 11 for a mothership’s worth of partying. elrow also announces an exciting, otherworldly lineup including Grammy Award-winner CID, Jackathon party curator Heidi, and Barcelona’s Rendher. This is one of elrow’s strongest lineups in years so it’s sure to be a special night for music-loving creatures from all corners of the galaxy.
In addition to Kings Hall and the Great Hall, elrow introduces a new theme, elrow City, making this the first time elrow features two themes in one event. Bringing the intergalactic vibes to Avant Gardner’s two stages are: Andrea Oliva b2b Cloonee, Archie Hamilton, Bastian Bux, Chelina Manuhutu, Ilario Alicante, LP Giobbi, and Jeff Arita b2b Luna Mar. elrow city’s debut hosted by Repopulate Mars will feature CID, J. Worra, Martin Ikin, and Westend. Lee Foss and Detlef will do double duty playing their own individual sets and a special b2b closing set. Also going b2b are these elrow exclusives with Charles Meyer b2b Inphinity, Bastian Bux b2b Rendher, and Adam Braimin b2b Shalev.
“We’re excited to have our first indoor festival in New York since pre-pandemic days! We’ll be making up our RowsAttacks tour as this has been the most requested theme by our American fans. Last but not least, this is my most favorite lineup ever in elrow North America.” – Michael Julian, Head of elrow North America
Adding to the outer space spectacle, elrow’s otherworldly performers and cosmic acrobats will immerse audiences in an interplanetary experience while dressed as extraterrestrials, astronauts, monsters, Yoda, and other sci-fi beings. With UFO sightings and space alien visitors in the news, and William Shatner blasting off into space, elrow’s futuristic outer space theme is on point. Expect larger-than-life props of UFOs, rockets, and more as the design team goes all out for this multisensory, interplanetary battle between Planet elrow and the evil Planet Sensible. The trendiest DJs in the house and techno universe will be spinning out-of-this-world beats to keep the international elrow crowd moving. Earth may be an apocalyptic wasteland but Planet elrow is teeming with friendly aliens of all types seeking out the best party in the galaxy.
As one of the most sought after experiential events in the world, elrow’s strength comes from its reputation, with NPR calling it ‘the leading adult clubbing brand’. Since its 2016 U.S. debut in NYC which attracted 800 attendees, elrow has steadily expanded its footprint in the United States, growing in notoriety and reputation. It now attracts more than 5,000 revelers per show as it heads into its fifth year of its New York residency. The New York Times gave praise, calling it an “art and music extravaganza … a roaming celebration that is part Cirque du Soleil, part Alice In Wonderland.” elrow hosts the globe’s craziest parties to attend right now with North American residencies in New York and Las Vegas.
elrow was conceived in 2010 by Cruz and Juan Arnau, the sixth generation of entrepreneurs of the Arnau Family, who also founded the Monegros Festival and the legendary Club Florida 135 in Fraga, Aragón. In 2017, elrow entered into an investment and partnership agreement with Superstruct Entertainment, a live entertainment platform backed by Providence Equity Partners. elrow is the umbrella brand of a series of fully immersive, themed shows, which have become a global point of reference in the field of circus-inspired parties thanks to its perfect mix of the best electronic music with unimaginable scenarios, frenzied performances and outlandish characters.
Hailed as the number one party in Ibiza, elrow also holds lauded residencies in Madrid, London, Dubai and Amsterdam. Additionally, the mighty elrowTown traveling festival has expanded to four cities, including Antwerp, Amsterdam, Edinburgh and London throughout 2019. elrow has consistently broken attendance records with over 2 million people attending 134 shows hosted across 65 cities in 33 international territories.
elrow has taken the world by storm with the wildest and most hilariously over-the-top environments at their shows, a huge factor in their meteoric growth from a small Spanish party headquartered in Barcelona to a global entertainment powerhouse that’s now won over 80 cities in 6 continents with worldwide residencies.