No Rules - Soda Pump EP
Déjà Vu Traxx announce No Rules’ ‘Soda Pump EP’
As the second longest-running house night in the UK, the Déjà Vu name is known to generations of clubbers. Established in Hull in 1992, the brand has become something of an institution and with 25 years on the frontline of electronic music, it seems apt that the next evolution of the brand sees the launch of an offshoot, standalone label: Déjà Vu Traxx.
Launched late last year, the label already has an enviable release schedule lined up for 2017; purveying only the finest house music, championing quality and variety over a cookie-cutter sound – a trap that so many new labels fall into – the first release of the year sees them team up with UK duo ‘No Rules’ with their Soda Pump EP and a level of production that serves as a statement of intent. Speaking about the label, Déjà Vu resident, and label co-owner, Lee Jeffrey said:
“I’ve been playing "Soda Pump" in my sets for a long time and have been a fan of the No Rules sound for even longer, so as soon as we got cracking with the label I approached the guys straight away. The vision for the label has always been clear from the start – we want to cherry pick releases from across the electronic spectrum and release good house and techno music, not just generic tech house sounds. We want to stand out and be different in the music we are pushing by building the brand, nurturing our artists and bringing some nice names to the label later in the year.”
With the EP already picking up support from key names including Vanilla Ace, Jacky and Shiba San, No Rules’ Soda Pump EP sets a standard which future label releases will have a tough time to match. As the title track launches into an electro funk-inspired journey through a laid-back house groove, the second track, ‘Tingling’, takes things slightly deeper and combines a rolling bassline with hypnotic synths to devastating effect. Despite their status as relative newcomers to the scene, No Rules have already started to make people sit up and take notice and had this to say about the EP:
“This EP just came out of pure improvisation with the idea to keep things simple and effective, avoiding anything too complicated. Our aim was always to pack plenty of groove with a significant punch, a bit of a minimal touch and keeping a uniqueness in its sound. Both tracks from the EP can be used as set builders or just as slot-in tracks to keep the groove on the dance floor tight, solid and constant. Lee loved the tracks when we played them to him and he supported them right from the start. After a while he was talking to us about the Deja Vu Traxx project and he asked to sign the tracks – it was a no brainer as one of us was a long-term raver at the Deja Vu nights in Hull and been a huge fan of the parties since the first experience. It is a massive privilege to get it released under the successful and respected brand of Deja Vu and we cannot hide our excitement with its release fast approaching!”
With the weight of a much-respected club brand behind them and a clear vision of the label’s sound, the birth of Déjà Vu Traxx is something to start getting excited about. The combination of passion, talent and, most importantly, quality, puts the label on the front foot from the start. Kicking the year off with an EP like ‘Soda Pump’ is serious call to arms and if the rumours of future collabs and signings are to be believed, you can expect to hear plenty more from this fledgling label as the year progresses.
No, you haven’t heard this before: this is Déjà Vu Traxx.
Deja Vu Traxx:
No Rules (UK):