Veronica D’Souza drops alt-pop banger ‘Fight For Love’
As she limbers up to release her highly anticipated debut album, fashion entrepreneur turned music producer Veronica D’Souza has unveiled another infectious taster of the record in the form of fierce alt-pop banger ‘Fight For Love’.
‘Fight For Love’ is about standing up. It’s a protest song with driving rhythms, insistent production and dance elements you can’t sit still to, aimed at tyranny, inequality and political apathy. With a powerful chanted chorus and a playful fusion of genres coming together, the track is a celebration of multi-culturalism and of the idea that we keep creating and uniting even as some voices try to force separation.
“In the last couple of years, we’ve seen an erosion of the foundation of human rights and international law, and a direct attack in the removal of funding, medicine and rights for minorities and women”, explains D’Souza. “Human rights are for everyone, they don’t have a colour or gender or nationality, and this song was written as a response to that, for us not to allow for this separation and to stand up to tyranny,” she further explains.
This is a message that D’Souza incorporates throughout her forthcoming debut album ‘My Only Army’, which is a refusal to conform and stands as a hope for multiplicity, curiosity and imagination. An extension of her work promoting women’s rights and her fight for social change, the album not only charts Veronica’s own personal journey from upheaval to recalibration but seeks to resonate with and empower others.
D’Souza built social enterprises before she built songs and the same instinct runs through both, a sense that the world is breaking and worth fighting for. A big presence on keynote stages, D’Souza leads conversations on the power of culture to create change in design, fashion and business. She was the founder of fashion label CARCEL, which made headlines in Vogue, i-D mag, The Huffington Post and made the cover of The New York Times globally for its innovative approach to empowering women in prisons with paid employment and education through luxurious and sustainable clothes. She also co-founded Ruby Cup, a social enterprise dedicated to providing sustainable menstrual products to women and girls in East Africa. She sits on several juries and is a board member of the Danish Design Council and most recently, she co-curated the symposium for the 2nd biggest design festival in Europe, ‘3DaysOfDesign’, which featured names such as Paola Antonelli, Yinka Ilori and Alice Rawsthorne.
A smorgasbord of elements that D’Souza has brought together in her experiments with music production and from her Indian/East African/Danish upbringing and beyond, ‘Fight For Love’ is vibrant on the ear and delights in unpredictable flourishes as it turns resistance into something you can move to. It’s music that’s built on a choice: love over fear, community over powerlessness. As the song puts it, “We gotta be rebellious, fight the hate on spirit level / Choose light / And write ourselves alive.”
The release of ‘Fight For Love’ follows D’Souza being catapulted from her humble beginnings as a self-taught producer to world-wide acclaim as a hotly tipped new artist to watch, with major music tastemakers and highly regarded magazines like The Line Of Best Fit, Wonderland Magazine, NBHAP, Notion Magazine, TMRW Magazine, Noctis Mag, and Earmilk all jumping on board to praise her songs and to back her message.
