BRAND NEW TICKETING PLATFORM LAUNCHES
The advent of The Una Pass marks a watershed in the ticketing market. In one handy card, all the current bugbears from the live music industry and buying public are eliminated.
What the Oyster Card did for transport, the Una Pass is about to do for ticketing.
The Una system abolishes prolific ticket crime, unethical touting and extortionate admin fees by completely reinventing the ticket. Una provides: ticketing, access control, cashless payments and real-time onsite analytics, all through the use of an RFID access card and mobile app pass that the customer keeps for life.
Customers register for an account to receive their personalised smart card and mobile app pass, which is valid for three years. Pass holders do not pay booking fees on their tickets. They only pay a one-off £5.99 fee for their Pass, which is lower than your average admin fee. From then on customers only pay face-value for their tickets with no fees.
Eager customers have snapped up 1000 free Una Passes and the Una team have made a very limited amount of further free passes available for early adopters. Register for a free Una Pass here www.unatickets.com/registration/
Una Tickets has raised £1.1 million in investment and a further £250,000 has also been awarded by the Government endorsed Innovate UK which funds, supports and connects innovative UK businesses to accelerate sustainable economic growth.
The lead investor is Sir Peter Thompson, former Deputy Chairman of Wembley Stadium and Una Tickets are also through to the second stage of a Nesta Prize for the systems accessibility for disabled customers. The winner will receive £50,000
Una Tickets founder Amar Chauhan comments ‘“Do not dismiss us as just another start-up ticket agency. We are here to shake up the establishment and give power back to fans. We have built a solid end-to-end solution to combat the widespread problems in the ticketing industry which can take on the leading agencies across all live event sectors.”
The list of positive attributes of the Una Pass is lengthy and read like a manifesto of hope for the live music industry:
• No booking fees – There is a one-off fee of £5.99 for the Pass, which is valid
• for 3 years.
• Anti-tout system unlike anything else on the market•
• Impossible to counterfeit
• Age Verification – Customers can opt to add legally approved age verification
• to their Pass for £3.00.
• Secure Secondary Marketplace on the Una website – you can only resell
• tickets for face-value or less
• Add yourself to a Reserve List – makes it easier to purchase high demand
• tickets if you miss out first time around
• No more frustrations for Glastonbury/Kate Bush style lotteries for tickets. Una’s
• highly scalable, cloud-based system can handle the traffic even the largest
• events generate. Una works on a first-come, first-serve basis, eliminating
• online queue systems.
• Cashless Payments on site
• Working with Attitude Is Everything to make Una the most accessible ticketsystem for disabled customers.
• Works seamlessly with events of any size and complexity.
• The Una Pass is simple, secure and personalised to individual customers.
Sharon Hodgson MP and Labour Co-Chair of The All-Party Parliamentary Group on Ticket Abuse
“I met with Amar and Georgina from Una in regards to a new ticketing system they are developing. I was very impressed with what I saw of their system and its capacity to protect consumers and deter touts and counterfeiters; I can certainly envisage this being a very effective and popular solution to the problems in the industry, for both event-holders and their customers, and I would very much like to see it tested and potentially rolled out across the live event sector.”
Suzanne Bull MBE, Attitude is Everything CEO
“Attitude is Everything promote best practice accessibility within the live music industry, which is why we’re proud to endorse Una Tickets for going beyond the minimum requirements and providing the best possible service to their Deaf and disabled customers. Una are harnessing technology and thoughtful design to overcome significant barriers by entwining accessibility into their systems from the outset. Their innovative and forward-thinking solutions are setting new standards for accessible ticketing.”
Sir Peter Thompson, Former Chairman of Wembley Stadium
“Having been involved in my business life with sporting and other events, one aspect that needs bringing into the 21st century is the ticketing arrangements. The Una system will, when adopted, solve most of the current problems ie cost, security and crowd control. I was happy to be a founder investor.
Mike Weatherley MP and Conservative Co-Chair of The All-Party Parliamentary Group on Ticket Abuse
“The Una system appears to offer a solution to protect consumers as well as deter touts and counterfeiters.”